January 16, 2008
Tumblr is meant both to give its users another way to cut through the Internet din (“On Digg, for every decent link there are thousands that are just crappy, and you have to do this meaningless action of just clicking on a stupid button,” said Mr. Karp), and to actually represent its users on the Web by allowing them to create an identity that Facebook and MySpace

Would You Take a Tumblr With This Man? | The New York Observer

—  tumblrはWebを突き進む新たな手段と、FacebookやMySpaceが提供できなかったやり方でユーザーが自己表現する方法の提供を意図している。